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AUDIENCE ENGAGEMENT
MEASUREMENT 

Real Data. Real Insights. Real Results.

WHAT IS AUDIENCE ENGAGEMENT?
WHY DOES IT MATTER?

Audience engagement refers to the level of attention and interaction an audience has with an advertisement. It goes beyond simply counting impressions—it measures how many people actually notice, engage with, and respond to an advert.

In digital out-of-home (DOOH) advertising, brands often track footfall and estimated reach, but this does not tell the full story. Just because someone is near an advert does not mean they have seen it or paid attention to it.

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Advertising that does not engage, does not convert. In a competitive market, brands need more than just estimated impressions—they need real-time, data-driven insights to ensure their advertising is truly effective.

At BSCNE, we provide the tools to measure audience engagement with precision, helping brands refine their marketing strategies and maximise impact. If you want to ensure your adverts are not just seen, but truly noticed, let’s discuss how our technology can help.

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YOUR BRAND 
MARKETING DATA

This is where audience engagement data becomes essential. It provides key insights such as:

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  • Dwell Time & Attention Time – How long people remain in view of the advert and how long they actually look at it.​

  • Attraction Ratio – The percentage of time spent actively engaging with the content.​

  • Mood & Reaction Analysis – Whether the audience’s facial expressions indicate a positive or negative response.​

  • Conversion Ratio – The proportion of people who had the opportunity to see the advert versus those who actively watched it.

  • Gender Recognition – Why It Helps – Identifying the gender distribution of engaged viewers allows brands to tailor messaging and creative assets to better resonate with their audience. If an advert is attracting more male viewers, brands can adjust content to appeal to a wider demographic.

  • Vehicle Recognition – Detecting and classifying vehicles in the field of view provides valuable traffic insights. This helps brands measure impressions beyond pedestrians and assess advertising effectiveness for drivers and passengers, particularly in high-traffic areas.

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In today’s competitive advertising landscape, data-driven decision-making is the key to success. Brands can no longer afford to rely on assumptions or outdated metrics such as estimated impressions alone. They need real, measurable insights to understand how their audience engages with their adverts and whether their campaigns are truly effective.

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The example charts on the left illustrate the type of data that can be gathered from our cameras, providing real-time insights into audience engagement, dwell time, reaction analysis, and vehicle recognition. This data enables brands to make informed decisions about their advertising strategies, such as optimising campaign placement, adjusting content to better resonate with specific demographics, and scheduling ads for peak engagement times. By leveraging these insights, businesses can enhance the effectiveness of their digital advertising, ensuring their campaigns are not only seen but also drive meaningful engagement and impact.

CRUCIAL DATA 
HIGH VISIBILITY ADS

For brands investing in high-visibility advertising, engagement data is crucial because it allows them to:

  • Optimise campaigns – If an advert is not capturing attention, adjustments can be made based on real-time insights.

  • Target the right audience – Understanding who is engaging helps brands refine their messaging and placement.

  • Maximise return on investment (ROI) – By ensuring adverts are being seen and making an impact, businesses can make informed marketing decisions.

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Engagement data is no longer a luxury—it’s a necessity for brands investing in high-visibility advertising. Without it, advertising becomes a guessing game. By leveraging real-time insights, brands can optimise, target, and maximise the impact of their campaigns, ensuring that their adverts do more than just exist—they create real, measurable engagement.

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At BSCNE, we provide brands with the tools to track and enhance audience engagement, ensuring that their advertising delivers maximum results. If you want to transform your campaigns with real data-driven insights, let’s discuss how our technology can help.

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MAKE EVERY ADVERTISING
DECISION COUNT WITH BSCNE
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In the fast-paced world of digital advertising, guesswork is no longer an option. Brands that rely on estimated impressions are missing out on critical insights that could transform their marketing strategy. With BSCNE, you get real, factual data that tells you exactly who is engaging with your adverts, for how long, and how they are reacting.

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Why settle for estimates when you can have precision?

Our advanced audience measurement software provides the insights needed to optimise campaigns, maximise engagement, and prove ROI with absolute accuracy. Whether you want to fine-tune messaging, adjust placement, or measure real impact, our technology ensures every decision is backed by real-time data, not assumptions.

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Brands that embrace data-driven advertising will lead the market—those that don’t will fall behind. The choice is clear. If you’re serious about making your advertising truly effective, it’s time to use BSCNE. Let’s talk.

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