Question 1

What is digivan advertising?

Accepted Answer

Digivan advertising is a form of mobile out-of-home (OOH) advertising that uses high-resolution LED screens mounted on specialist vehicles. At BSCNE, our digivans take bold digital content directly to the streets, allowing brands to reach audiences in real-world environments rather than waiting for them to pass a static billboard.

Question 2

Why use BSCNE digivans instead of traditional OOH?

Accepted Answer

Unlike fixed outdoor advertising, BSCNE digivans are mobile, flexible, and targeted. We deploy campaigns in high-footfall locations, cultural hotspots, events, and live moments, ensuring your message appears where attention already exists. This creates higher dwell time, stronger recall, and more shareable moments.

Question 3

What can be displayed on the digivan screens?

Accepted Answer

Our digivans support full-motion video, animation, and static creative. Whether it’s a short looping video, bold brand visuals, or time-specific messaging, we help ensure your content is optimised for maximum visibility both day and night.

Question 4

Where can BSCNE digivans operate?

Accepted Answer

BSCNE digivans operate across the UK, Europe, USA & Canada, including city centres, nightlife areas, event zones, stadium surroundings, campuses, and major cultural locations. Routes and locations are carefully planned based on your audience, objectives, and timing.

Question 5

How long does a typical digivan campaign run?

Accepted Answer

Most campaigns run for a full activation day, typically up to eight hours, but we offer flexible options including multi-day, multi-city, and event-led deployments. Campaign length is always tailored to your goals.

Question 6

Can content be changed during the campaign?

Accepted Answer

Yes. Campaign content can be updated during deployment, allowing for reactive messaging, location-specific creative, or time-based content changes when required.

Question 7

Do BSCNE digivans use sound?

Accepted Answer

Audio can be incorporated into campaigns where appropriate, particularly for live activations, launches, or experiential moments. This is always planned carefully to suit the environment and campaign objectives.

Question 8

Do you offer content creation as part of the service?

Accepted Answer

Yes. BSCNE offers professional videography and photography to capture your activation in real time. This allows your campaign to continue making an impact online through social media, PR, and future marketing use (please ask about our content packages)

Question 9

How do you measure success?

Accepted Answer

We focus on real-world impact, including visibility, dwell time, engagement, and audience reaction. Where required, campaigns can be supported with reporting, filmed evidence, and post-activation insights.

Question 10

How do I book a digivan campaign with BSCNE?

Accepted Answer

Simply get in touch with our team to discuss your objectives. We’ll help plan routes, timings, creative requirements, and any additional services to deliver a campaign that fits your brand and budget.

Question 11

What size and format does creative need to be for BSCNE digivans?

Accepted Answer

BSCNE digivans are fitted with high-resolution LED screens that can run content across individual screens or as one continuous, wrapped-around display.
Screen specifications
Our digivans feature three individual LED screens:
Side Screen 1: 1024px × 512px
Rear Screen: 384px × 512px
Side Screen 2: 1024px × 512px
These can also be combined into one full wrap-around screen:
Full wrapped screen size: 2432px × 512px
 (both side screens and the rear screen combined)
This provides a total of 20 square metres of LED screen space.
Video and image formats
Video: MP4
Static images: JPEG and PNG
Live video and streaming are supported where required
3D screen specification
Resolution: 1408px × 512px
 (side screen and rear screen configuration)
Audio formats
MP3
WAV
Our team will provide full creative guidance and can assist with formatting to ensure your content is optimised for maximum visibility and impact on the street.

Question 12

Can you help design or edit the creative?

Accepted Answer

Yes. In addition to digivan deployment, we offer creative design and full production services. This includes bespoke static artwork or on-location filming with our experienced production team to deliver content that maximises impact both on the street and online.

Question 13

What affects the cost of a campaign?

Accepted Answer

The cost of a digivan campaign depends on several factors, including the duration of the activation, the locations and routes required, and the number of digivans deployed. Campaigns operating in premium city centres, major events, or high-demand time slots may require additional planning and resources.

Creative requirements can also affect cost, such as content design, live photography or videography, live pop-up elements. Multi-day, multi-city campaigns, extended hours, or bespoke route planning will also influence pricing.

Our team works with you to tailor each campaign to your objectives and budget, ensuring you get the strongest possible impact for your investment.

FAQ